Wholesale XML Integration: A Step-by-Step Guide for Retailers

XML integration in the wholesale apparel industry allows retailers to automatically transfer supplier products to their own platforms. Thanks to this system, instead of entering hundreds of products one by one, you can transfer the product data prepared by the supplier to your e-commerce website or marketplace in seconds. In this guide, we will explain how to set up XML integration from scratch.

What Can You Do with XML Integration?

• Automatic product addition: Transfer hundreds of supplier products to your store in one go.
• Inventory tracking: Supplier stock changes are automatically reflected on your site. Out-of-stock products are automatically deactivated.
• Price updates: When the supplier changes prices, your retail prices are automatically updated with the markup rate you specify.
• New product tracking: When the supplier adds new products, they are automatically added to your site according to the rules you specify.
• Multi-platform management: You can feed Shopify, Trendyol, and other platforms simultaneously from the same XML.

How to Set Up XML Integration?

1. Step 1 — Get the XML URL from the supplier:

   Once your Vervegrand dealership application is approved, you will be provided with a special XML product feed URL. This URL contains the current product catalog.

2. Step 2 — Define XML on your e-commerce platform:

   Go to the XML import/integration module of your platform and define the supplier XML URL.

3. Step 3 — Perform category mapping:

   Match the supplier's categories with your store's categories. For example: "Plus Size Blouse" → "Women / Blouse".

4. Step 4 — Define pricing rules:

   Determine the profit margin to be added to the wholesale price. Most integration modules support adding a percentage or fixed amount.

5. Step 5 — Set synchronization frequency:

   Set how often stock and price updates will be made. Hourly updates are generally ideal.

6. Step 6 — Test and publish:

   Test with a few products to ensure that images, prices, and stock information are transferred correctly.

Things to Consider in XML Integration

• Customize product descriptions: Edit the supplier's standard descriptions to suit your brand and SEO strategy.
• Be careful with pricing: When the supplier lowers prices, your own prices will also automatically decrease. Set a minimum profit margin rule.
• Apply a stock filter: Set a filter to automatically deactivate products with very low stock (1-2 units).
• Check image quality: Ensure that the images in the XML are high-resolution and professional quality.
• Perform regular checks: Check your products once a week to correct mapping errors.

Dropshipping Model with XML

XML integration is also ideal for the dropshipping model. In this model:

• You sell products without keeping them in your own inventory
• When a customer places an order, you forward the order to the supplier
• The supplier ships the product directly to the customer
• Thanks to XML, stock and price information are always up-to-date

Note: The Vervegrand wholesale program supports both stock-holding and dropshipping business models.

Vervegrand XML Integration Support

We offer comprehensive XML support to our business partners who join the Vervegrand dealership program:

• Full product catalog in sizes 42-68 is provided as XML
• Real-time stock and price updates
• XML format compatible with Shopify, Trendyol, and other platforms
• Our technical support team assists with integration setup
• Customizable product filters (category, size, price range)

For detailed information about XML integration and technical support, apply for a dealership.